A REDESIGN THAT ALL ‘STARTS WITH A PIXEL’

THE BOOKMARKS

Give me the short version:

The BOOKMARKS, a South African digital marketing awards show, wanted a refresh and to create a distinct visual & motion identity that would help set them apart.

IT ALL STARTS WITH A PIXEL

Every great piece of digital work begins with a single pixel. That was the core idea behind the positioning I created for the BOOKMARKS, and it worked on a second level too. For many South African ad professionals, winning the coveted "pixel" award was where their career took off, putting them and their agency on the map.

This one idea informed every design and motion decision that followed. The identity blends pixel art with modern graphics, so the retro and the contemporary sit side by side. The typography is angular but modern, echoing the geometry of the pixel without feeling dated. And the motion system moves like retro pixel animations, shifting seamlessly between 2D and 3D space.

  • WINNER ANNOUNCEMENT TEMPLATE

  • JUDGE / SPEAKER ANNOUNCEMENT TEMPLATE

  • PIXEL ART HYBRID EXAMPLE

  • TEXT-BASED TEMPLATE

  • IMAGE & COPY POST TEMPLATE

other creative Credits

• ECD: Simon Spreckley • Kingsley Clutten: 3D Animation